See a recording of this Web Seminar:
Part One (15 minutes)
Part Two (20 minutes)
Unleash the power of revenue optimization in your organization! Attend this exciting seminar and find out how you can take advantage of revenue optimization practices and technologies. Traditionally, businesses have relied on experience for managing the demand for their products and services. Revenue optimization employs historical data, statistical analysis and mathematical optimization. Now, businesses can target customer groups according to circumstances and adjust inventory allocations and prices in order to increase revenues when demand does not match supply. Find out why Bob Austrian of Banc of America Securities calls revenue management "one of the most exciting inevitabilities ahead" whose "implications for profitability ..cannot be stressed enough."
Quantifiable Results
One of the reasons, revenue optimization is so popular is that the results are quantifiable. According to Thomas Cook, former president of Sabre Technology Solutions, more than $1 billion in annual incremental revenue could be attributed to the revenue management system at American Airlines. Don Garvett, Executive Vice President at South African Airlines also credits revenue management for over 60% airline profitability; and Continental Airlines Bill Brunger has claimed in the Wall Street Journal that "revenue optimization is all of our profit and more."
Industries Using Revenue Management
Revenue management began in the airline industry but can also be found in the hotel and car rental industries; broadcast, cruise, energy, golf, equipment rental, healthcare, manufacturing, rail, restaurant, ticketing, and other industries. The objectives of revenue management is to manage short-term supply against customer demand in an effort to maximize revenue.
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